NEW YORK, NY (March 19, 2015) – Water Now, a cause brand created by leading philanthropic producer David Clark, today exceeded a social media voice of more than 800 million, adding more than 260 million people in just seven days. As a partner of UN-Water’s World Water Day, Water Now in support of World Vision Water is the single largest global clean water campaign.
The Water Now global initiative unites dignitaries, celebrities, and social advocates who share a Cause Flash link to donate and support World Vision Water’s endeavor to bring clean water to children in Ethiopia, Rwanda, Mali, Zambia and Mozambique — leading up to UN World Water Day on March 22.
Britney Spears, Alicia Keys, Juanes and Romeo Santos are the latest international celebrities to join the social media call to action. With the retweets and social shares of initial posts by world-renowned influencers such as Sesame Street, Pharell Williams, Sia, Natasha Bedingfield, Fergie, One Direction, Justin Bieber, Pitbull, Jason Mraz, Nick Jonas and Meghan Trainor, an additional 200 million people have been reached, generating an overall social media voice of nearly 1 billion.
“I’m grateful to everyone who has joined the Water Now Cause Flash to promote and raise funds for children who need clean water — beginning this UN World Water Day,” said Water Now and Cause Flash founder David Clark. “Because the Cause Flash platform has the ability to aggregate then amplify people’s social media voices, we’re able and proud to partner with UN Water’s World Water Day to help support World Vision Water’s life-saving work around the world.”
“With a strong social media voice of more than 800 million strong, we can continue to inspire, educate and empower people to help provide clean water to the millions of people living without,” said Dr. Greg Allgood, vice president of water at World Vision.
To join the campaign and pledge your support, go to CauseFlash.org through March 22, 2015.
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About Water NowExternal Link:
Water Now is a cause brand created by David Clark Cause to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative campaign is a partner of United Nations World Water Day and supports World Vision Water. Dignitaries, celebrities, brands and the public at large are lending their social media voices to the initiative so an audience of more than one-half billion will be reached. For more information visit www.CauseFlash.org
About World Vision:
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision is the largest non-governmental provider of clean water in the developing world – reaching one new person with clean water every 30 second. For more information, please visit www.WorldVision.org/press or www.worldvision.org/justaddwater on Twitter @WorldVisionUSA
About United Nations World Water Day:
World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN Water. The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.
About David Clark Cause:
Cause Flash and Water Now creator David Clark is the CEO of David Clark Cause (DCC). For over two decades David Clark has been creating and producing cause-related initiatives across all disciplines and media channels. Noted for the quality of his groundbreaking ideas, David creates cause brands that leverage the iconic stature and cultural currency of world-renowned individuals and organizations. Select initiatives include the “46664” HIV/AIDS brand for President Nelson Mandela, and the “Flash Flood For Good” social-media campaign announced by President Bill Clinton, and launched to over one-half billion people from the 2013 Clinton Global Initiative to raise awareness and funds for clean water. For more information, visit www.DavidClarkCause.com and on Twitter @DC_Cause.