In 2002, David Clark began working with President Mandela to create the 46664 Cause Brand which served as a global platform to help address the HIV/AIDS crisis, and destigmatize people who suffered from the disease. During one of his trips to South Africa, David traveled to the notorious prison on Robben Island where Mandela was prisoner number “46664” for over 18 years. While there, David was struck by how oppressive the atmosphere was, which was only further magnified by the barbed wire surrounding the prison and seemingly everywhere. Knowing that there was no globally recognized human rights logo at the time, Clark realized that the inspiration for a global social justice symbol should come from human rights icon President Nelson Mandela. And, while looking out at the barbed wire from Mandela’s cell, David realized that if a small piece of barbed was twisted into the same shape as the ubiquitous red HIV/AIDS ribbon, a new, poignant symbol of hope representing human rights around the world could be created. Working with renowned sculptor Elliott Arkin, the Global Human Rights Logo was created in the summer of 2002.