CAUSE FLASH

ABOUT

Cause Flash stands as a groundbreaking social-impact platform, harnessing the collective voices of celebrated figures, influential organizations, and the global public to elevate awareness for vital causes. By tapping into the expansive reach of followers and fans, Cause Flash orchestrates powerful, real-time appeals that shine a spotlight on some of the world’s most pressing issues.

The model is both innovative and straightforward: on a designated date, Cause Flash ignites a coordinated social-media surge. The “Social Media Voices” — spanning Twitter, Facebook, Instagram — of celebrities and partner organizations unite, delivering a single, potent message across the globe. This unified call to action cascades through personal feeds, inspiring individuals everywhere to amplify it, multiplying its reach and impact.
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ABOUT


Cause Flash is an innovative digital platform that aggregates the social-media voices of renowned celebrities, organizations and the public, to raise global awareness and funds for important causes and campaigns. By leveraging the power of followers and fans to amplify messages, Cause Flash instantly launches focused appeals to address some of the greatest issues of the day to global audiences consisting of millions of people.

The concept is simple, at a prearranged date for a specific cause a social-media barrage is launched en masse which consists of the aggregated “Social Media Voices” (Twitter, Facebook, Instagram followers) of celebrities and organizations so a specific message posts to the social media feeds of a global audience, which then encourages everyone to share them with their own followers.
VIEW ALL CAUSE FLASHES

ABOUT


Cause Flash is an innovative digital platform that aggregates the social-media voices of renowned celebrities, organizations and the public, to raise global awareness and funds for important causes and campaigns. By leveraging the power of followers and fans to amplify messages, Cause Flash instantly launches focused appeals to address some of the greatest issues of the day to global audiences consisting of millions of people.

The concept is simple, at a prearranged date for a specific cause a social-media barrage is launched en masse which consists of the aggregated “Social Media Voices” (Twitter, Facebook, Instagram followers) of celebrities and organizations so a specific message posts to the social media feeds of a global audience, which then encourages everyone to share them with their own followers.
VIEW ALL CAUSE FLASHES

THE INSPIRATION


Impressed with the cause brands David Clark had created for Muhammad Ali and President Nelson Mandela, Motown Legend Smokey Robinson reached out to Clark in 2012 with a request to meet him in Los Angeles in a couple days to explore ideas on how best to leverage his iconic status to promote social justice.  

Clark sensed an opportunity to utilize the charitable goodwill associated with such a renowned celebrity to create social impact on a massive scale, but the major challenge was to come up with an authentic idea in such a short timeframe. 

Clark realized that one of the things that was so special about Smokey was not only his iconic status but how revered and beloved he is by people within the music industry. With that in mind, he came up with an idea that he felt would fully tap into the immense reservoir of goodwill most artists and their managers had for Smokey.

The idea, which Clark presented to Smokey when they met, was to hire the top talent producers to approach celebrities consisting of musicians, actors and athletes, to Tweet and post on behalf of a cause Smokey felt was important. 

To illustrate his idea, Clark showed Smokey a list of the top ten celebrities on social media. “How many of these people do you know?” Clark asked. “All of them,” Smokey said after scanning the list. “If you asked someone like Beyoncé to Tweet and post about a charity that you felt was important, would she do it?” Smokey immediately said, “Not only would she do it, but she would also be grateful I’m not asking her to take time out of her busy schedule to do a benefit concert - which is what we get asked to do all the time.”

Clark went on describe the potential impact on a cause when millions of fans see celebrities they admire post messages containing links to project pages where they could get involved, donate funds and be educated about an issue, they could also increase the reach of the message by sharing the post with their own followers. In short, Clark figured out how to create viral campaigns with a massive reach that could be created at will – for a cause. 

THE INSPIRATION

In 2012, Motown legend Smokey Robinson, inspired by David Clark’s transformative work for Muhammad Ali and President Nelson Mandela, sought Clark’s insight on using his own iconic status to champion social justice. Sensing an extraordinary opportunity, Clark envisioned harnessing Smokey’s profound influence and the respect he commanded within the entertainment industry to drive social impact on a sweeping scale.

Clark proposed a strategy: enlist top producers to reach out to celebrities - musicians, actors, and athletes alike - encouraging them to share cause-driven campaign posts on their social media platforms. To illustrate the potential, Clark showed Smokey a list of the top social media influencers at the time. “How many of these people do you know?” he asked. Smokey replied, “All of them.” When asked if they would support a social justice cause important to him, Smokey answered, “Absolutely - they’d appreciate not being asked to take time for a benefit concert, which is what we usually get asked.”

Clark detailed the potential reach: hundreds of millions of fans could see admired celebrities promoting important causes, linking directly to platforms where followers could engage, donate, and learn. Inspired by this vision, Clark created the “Cause Flash” platform that could ignite global campaigns with a single post, leveraging celebrity voices to turn awareness into action.

THE INSPIRATION


Impressed with the cause brands David Clark had created for Muhammad Ali and President Nelson Mandela, Motown Legend Smokey Robinson reached out to Clark in 2012 with a request to meet him in Los Angeles in a couple days to explore ideas on how best to leverage his iconic status to promote social justice.  

Clark sensed an opportunity to utilize the charitable goodwill associated with such a renowned celebrity to create social impact on a massive scale, but the major challenge was to come up with an authentic idea in such a short timeframe. 

Clark realized that one of the things that was so special about Smokey was not only his iconic status but how revered and beloved he is by people within the music industry. With that in mind, he came up with an idea that he felt would fully tap into the immense reservoir of goodwill most artists and their managers had for Smokey.

The idea, which Clark presented to Smokey when they met, was to hire the top talent producers to approach celebrities consisting of musicians, actors and athletes, to Tweet and post on behalf of a cause Smokey felt was important. 

To illustrate his idea, Clark showed Smokey a list of the top ten celebrities on social media. “How many of these people do you know?” Clark asked. “All of them,” Smokey said after scanning the list. “If you asked someone like Beyoncé to Tweet and post about a charity that you felt was important, would she do it?” Smokey immediately said, “Not only would she do it, but she would also be grateful I’m not asking her to take time out of her busy schedule to do a benefit concert - which is what we get asked to do all the time.”

Clark went on describe the potential impact on a cause when millions of fans see celebrities they admire post messages containing links to project pages where they could get involved, donate funds and be educated about an issue, they could also increase the reach of the message by sharing the post with their own followers. In short, Clark figured out how to create viral campaigns with a massive reach that could be created at will – for a cause. 

GLOBAL LAUNCH

The Cause Flash platform, brought to life by David Clark Cause in collaboration with the esteemed advertising agency CP+B, debuted to great anticipation in 2012. Once the innovative digital platform was complete, Clark, Smokey Robinson, and the CEO of CP+B traveled to the International Festival of Creativity in Cannes France to unveil it. Before an audience of over 5,000, the idea of harnessing social media’s vast reach for social good, captivated attendees.

Among the inspired that watched the presentation was President Bill Clinton, a devoted fan of Smokey Robinson. After the presentation, Clinton met with Smokey and Clark, expressing his belief that Cause Flash could be a true “game changer” in advancing social causes. To mark its impact, President Clinton invited them to open the 2012 Clinton Global Initiative, where they joined him on stage to launch Cause Flash and its first campaign, “Flash Flood For Good,” aimed at bringing clean water to those in need.

GLOBAL LAUNCH


The technology Clark envisioned was built by renowned advertising agency CP+B. Once completed, Clark, Smokey and the CEO of CP+B traveled to the Cannes International Festival of Creativity in France to announce the new social media platform that would later become Cause Flash. The potential to use social media on such a massive scale for social good mesmerized a sold-out audience of over 5,000 people.

Among those watching the presentation was one of Smokey Robinson's biggest fans – President Bill Clinton. Following their speeches, President Clinton met with Smokey and Clark and told them he felt Cause Flash had the potential to be a “game changer” when it came to promoting a cause. To open the 2012 Clinton Global Initiative, President Clinton invited Smokey and Clark to join him on stage to address dozens of heads of state and officially launched Cause Flash, and it’s first clean water campaign called “Flash Flood For Good.”

GLOBAL LAUNCH


The technology Clark envisioned was built by renowned advertising agency CP+B. Once completed, Clark, Smokey and the CEO of CP+B traveled to the Cannes International Festival of Creativity in France to announce the new social media platform that would later become Cause Flash. The potential to use social media on such a massive scale for social good mesmerized a sold-out audience of over 5,000 people.

Among those watching the presentation was one of Smokey Robinson's biggest fans – President Bill Clinton. Following their speeches, President Clinton met with Smokey and Clark and told them he felt Cause Flash had the potential to be a “game changer” when it came to promoting a cause. To open the 2012 Clinton Global Initiative, President Clinton invited Smokey and Clark to join him on stage to address dozens of heads of state and officially launched Cause Flash, and it’s first clean water campaign called “Flash Flood For Good.”
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SOCIAL IMPACT

With unparalleled global reach, Cause Flash campaigns have become a powerful force in promoting David Clark Cause (DCC) brands and additional causes DCC champions. Boasting a collective “Social Media Voice” exceeding 8 billion to date, Cause Flash has driven the United Nations' largest annual social media campaigns every year since its inception in 2013, setting a transformative benchmark in digital advocacy.

Participating celebrities include President Clinton, Leonardo DiCaprio, Lady Gaga, Bruno Mars, Ellen DeGeneres, Matthew McConaughey, Céline Dion, Neil Young, Alicia Keys, Trevor Noah, Whoopie Goldberg, Cristiano Ronaldo, Morgan Freeman, Cher, Jeff Bridges, Pierce Brosnan, Ed Sheeran, Pitbull, Hugh Jackman, Justin Bieber, Scarlett Johansson and many more.

SOCIAL IMPACT


The immediate global reach of Cause Flash social campaigns makes them extremely effective in promoting the various DCC Cause Brands, and additional causes DCC supports. The overall Social Media Voice of all Cause Flashes has topped 6 Billion. In addition, Cause Flash has produced the largest social campaigns for the United Nations for the last six years in a row. 

Participating celebrities include President Clinton, Lady Gaga, Bruno Mars, Ellen DeGeneres, Matthew McConaughey, Céline Dion, Alicia Keys, Trevor Noah, Whoopie Goldberg, Cristiano Ronaldo, Morgan Freeman, Cher, Jeff Bridges, Pierce Brosnan, Ed Sheeran, Pitbull, Hugh Jackman, Justin Bieber, Scarlett Johansson and many more.
Call for Code Cause Flash

SOCIAL IMPACT


The immediate global reach of Cause Flash social campaigns makes them extremely effective in promoting the various DCC Cause Brands, and additional causes DCC supports. The overall Social Media Voice of all Cause Flashes has topped 6 Billion. In addition, Cause Flash has produced the largest social campaigns for the United Nations for the last six years in a row. 

Participating celebrities include President Clinton, Lady Gaga, Bruno Mars, Ellen DeGeneres, Matthew McConaughey, Céline Dion, Alicia Keys, Trevor Noah, Whoopie Goldberg, Cristiano Ronaldo, Morgan Freeman, Cher, Jeff Bridges, Pierce Brosnan, Ed Sheeran, Pitbull, Hugh Jackman, Justin Bieber, Scarlett Johansson and many more.
Call for Code Cause Flash

CAUSE FLASHES

© 2025 

David Clark Cause, Inc.

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