NEW YORK, NY (March 11, 2015) – Water Now, a cause brand created by leading philanthropic producer David Clark today announced the launch of a global clean water campaign developed to inspire, educate and empower people to provide clean water to the 748 million people living without it.
The campaign is in support of World Vision Water, and as a partner of UN-Water’s World Water Day. Beginning today, dignitaries, celebrities and the public are encouraged to go to Cause Flash to lend their own social media voice to the worldwide initiative.
Pharrell Williams, Pitbull, Fergie, Kesha and One Direction are just a few of the celebrities committed to lending their voices to the Water Now campaign. The groundbreaking social media program uses the Cause Flash digital platform to collect and amplify the social media voices (Twitter, Facebook and Google+ followers) of celebrities, dignitaries and the public, so targeted campaigns can be launched instantly. To date, the collective social media voice of Water Now is over 500 million, and growing daily.
To be part of the Water Now global initiative, dignitaries, celebrities, and social advocates will tweet and post leading up to World Water Day, and share a Cause Flash link to donate directly to World Vision using the hashtags #WaterNow and #WaterEffect. Water Now is the largest global celebration of the United Nations World Water Day; a day supported by their 193 member states and celebrated around the globe on March 22.
“The impact of this ground-breaking social media campaign will be profound as it generates global awareness and funds to provide fresh, clean water to children in Ethiopia, Rwanda, Mali, Zambia, and Mozambique through World Vision,” stated David Clark, founder of Water Now. “Water Now chose to benefit World Vision, the largest non-governmental supplier of clean water in the developing world, because of their community engagement program results in water that lasts for decades.”
FACTS:
- Every day, nearly 1,600 children die from diarrhea caused by contaminated water, poor sanitation and improper hygiene – more than from AIDS and malaria combined
- A child under five dies about every minute as a result of diarrhea caused by contaminated water, poor sanitation and unsafe hygiene practices
- 748 million people do not have access to an improved source of drinking water
- 2.5 billion people do not use an improved sanitation facility
A study in Ghana by the University of North Carolina Water Institute, funded by the Conrad N. Hilton Foundation, showed that water points provided by World Vision continued to function at a rate of 80 percent – even if the water points were 20 years old. “We believe every child deserves clean water, and we are committed to doing everything possible to help solve the global water crisis within our lifetime,” said Dr. Greg Allgood, Vice President of Water at World Vision. “This endeavor starts with you. To be as strong, as effective and to have as big of an impact as possible, add your voice to Water Now and make a difference today.”
In addition, all Water Now social media conversations from all platforms will be discovered, understood and uniquely displayed across all devices thanks to a partnership with Wayin, the social media visualization and intelligence company founded by SUN Microsystem’s co-founder, Scott McNealy, and led by President and CEO Elaine Feeney.
About Water Now:
Water Now is a Cause Brand created by David Clark Cause to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative campaign is a partner of United Nations World Water Day and supports World Vision Water. Dignitaries, celebrities, brands and the public at large are lending their own social media voices to the initiative so an audience of more than one-half billion will be reached. For more information visit www.CauseFlash.org
About World Vision:
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision is the largest non-governmental provider of clean water in the developing world – reaching one new person with clean water every 30 second. For more information, please visit www.WorldVision.org/press or www.worldvision.org/justaddwater on Twitter @WorldVisionUSA
About United Nations World Water Day:
World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water. The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.
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