David Clark Announced a New Digital Platform Designed to Rally Millions of People Around Worthy Causes by Harnessing the Power of Social Networking
LOS ANGELES, CA (September 4, 2014)
David Clark, a global leader in creating cause-related brands and initiatives announced his new global digital platform, “Cause Flash,” to address social issues via branded Cause Flashes.
The concept is simple, at a prearranged date for a specific cause a social media barrage is launched en masse which consists of the aggregate “social media voices” (Twitter followers and Facebook friends) of renown individuals, organizations and the public at large so a specific message instantly posts to everyones social media feeds, which in turn instantly invite everyone who receives them to activate/opt their own social media voices into the Cause Flash to amplify it. By initiating these digital wildfires for good, Cause Flash will lead the charge to address some of the most pressing issues of the day.
Cause Flash creator David Clark observes, “People rely on their social media communities and mobile phones as never before. There’s an unprecedented opportunity here to reach and mobilize people around the world for social change. Just think about the critical role social media played in facilitating the Arab Spring,” Clark continues, “Cause Flash is a social media platform designed to support a branded call to action which will blitz causes with enormous exposure so they get the attention and funding they deserve – instantly.”
In creating this new digital platform, Clark built on the success of last years historic “Flash Flood For Good” clean water campaign which he created, and was supported by President Clinton and launched to over 1/2 Billion people at the Clinton Global Initiative. In addition to President Clinton and Chelsea Clinton, other celebrities included Matthew McConaughey, Morgan Freeman, Scarlett Johansson, Pitbull, Justin Beiber, Whoopi Goldberg, Cristiano Ronaldo and dozens more. Via World Vision Water, clean water was provided to children in Rwanda and Ethiopia.
Clark states; “Since the first branded Cause Flash “Water Now” will celebrate the 70th Anniversary of the founding of the United Nations in San Francisco in 1945.” Clark continues, “how better to celebrate the birth of the United Nations, then to implement a plan of action in support of it – from the place it was created.”
In addition to a goal of aggregating the social media voices of over 1 Billion people to promote UN World Water Day, March 22, 2015 – a day supported by the 193 Member States of the United Nations, Clark states that the Water Now initiative will also raise funds so children in Mali, Zambia and Mozambique can have access to clean water via World Vision Water.
Cause Flash is a unique digital platform that aggregates social media feeds of renowned celebrities, dignitaries, organizations and the public at large, to raise maximum awareness and funds for causes around the world. By amplifying the power of followers and fans, Cause Flash can instantly launch focused appeals to address social problems around the world to help elevate the human condition. For more information visit www.CauseFlash.org
DAVID CLARK CAUSE, INC.
Cause Flash and Water Now creator David Clark is the CEO of David Clark Cause (DCC). Regarded as a global leader in creating Cause Brands, David has been creating and producing cause-related initiatives across all disciplines and media channels for over two decades. Noted for the quality of his groundbreaking ideas, he has a history of creating intellectual property that leverages the iconic stature and cultural currency of world-renowned individuals and organizations around the globe. Select initiatives include the 2013 Award Winning “Flash Flood For Good” Clean Water social-media campaign which was supported by President Bill Clinton, Chelsea Clinton, and dozens of celebrities such as Cristiano Ronaldo, Jeff Bridges, Celine Dion, Morgan Freeman, Whoopi Goldberg, Hugh Jackman, Scarlett Johansson, Matthew McConaughey, Celine Dion and Pitbull. Launched from the 2013 Clinton Global Initiative, Flash Flood For Good was one of the largest Clean Water campaigns in history as it aggregated over 546 Million Twitter followers and Facebook friends from participating celebrities and the public at large. David also created the “46664” HIV/AIDS brand for President Nelson Mandela, which included a globally broadcast concert on MTV that featured Bono, Beyoncé and Peter Gabriel, and the Anne Frank 75th Birthday Tribute with Anne Frank’s family and Miep Gies, the remarkable woman who hid Anne and her family for over two years and later found Anne’s Diary.
UNITED NATIONS WORLD WATER DAY
World Water Day has been observed on 22 March since 1993 when the United Nations General Assembly declared 22 March as “World Day for Water”. The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Day for Water as a time to focus public attention on the critical water issues of our era.
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. Working in nearly 100 countries around the world, World Vision serves all people, regardless of religion, race, ethnicity or gender. World Vision works in impoverished areas to provide potable water, improved sanitation and hygiene education so that waterborne illness decreases, health improves and the burden on women and children is lessened by reducing the distance to water sources. World Vision’s programs include the voices of the poorest members of the community and staff work with community leaders to solicit the participation of members of both genders, people of varying ages and those with disabilities and illnesses. World Vision is the largest non-governmental provider of clean water in the developing world – reaching one new person with clean water every 30 seconds. For more information visit www.WorldVision.org