STOCKHOLM, SWEDEN (September 4, 2014) – Cause Flash, a digital company founded and led by philanthropic producer David Clark, today announced the launch of “Water Now,” a week-long multi-platform event that will mobilize celebrities, brands and global citizens around the issue of clean drinking water.
The event is timed to coincide and celebrate the 70th Anniversary of the United Nations on World Water Day, March 22, 2015, a date officially recognized by the 193 Member States of the UN, and aims to bring to light the hard facts surrounding clean water issues.
For Cause Flash, the event comes on the heels of “Flash Flood For Good,” a clean water campaign created by David Clark that reached over a half a billion people in 2013. The social-media event was kicked off by President Bill Clinton at the Clinton Global Initiative with Chelsea Clinton and dozens of public figures ranging from Matthew McConaughey, Morgan Freeman and Scarlett Johansson, to Whoopi Goldberg and Cristiano Ronaldo. The event that raised funds for World Vision water set a new benchmark Clark and others are confident they can surpass.
Organizers have selected World Vision to be the philanthropic and educational partner based on years of experience and success addressing water issues around the world. In addition, the social media conversations from all platforms will be filtered, aggregated and uniquely displayed across all devices thanks to a partnership with Wayin, the social media visualization and intelligence company founded by Sun Microsystems co-founder, Scott McNealy and led by President and CEO Elaine Wood.
Those wishing to donate their social media accounts for some or part of the week should contact CauseFlash.org. “We’re both pleased and proud to have been selected as the global beneficiary of choice for the Water Now initiative because this social media campaign will help us expand on our efforts that are currently providing one new person with clean water every 30 seconds,” said Dr. Greg Allgood, vice president of water at World Vision. “We believe that every child deserves clean drinking water and are determined to help end the global water crisis within our lifetime.”
Explaining why World Vision was selected as the global beneficiary of the Water Now clean water brand and social media initiative, creator David Clark stated; “Simply put, not only is World Vision the largest non-governmental supplier of clean water in the developing world, they are the gold standard because their holistic approach means that 80 percent of the wells they dug 20 years ago are still operational and providing clean water today. Compare that to an average failure rate of up to 50 percent for wells dug last year.” He continued: “How better to celebrate the 70th anniversary of the United Nations, then to implement a plan of action in support of it?”
A new study released this week by the University of North Carolina-Chapel Hill (UNC) Water Institute and Water and Sanitation for Africa, a Pan-African humanitarian agency, found that if local water communities collect fees for repairs and train community members to fix the wells, they can remain in use for decades.
The study found that nearly 80 percent of wells drilled by World Vision — which integrates local water committees, usage fees and repair teams into its model of delivering clean water — were still operational after more than two decades. The research, funded by the Conrad N. Hilton Foundation, was presented this week at the World Water Week meeting in Stockholm, Sweden. The Hilton Foundation has provided $80 million over more than two decades to enable water access to an estimated 2 million people.
Water Now is a Cause Brand created by David Clark Cause to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative will be unleashed in support of United Nations World Water Day; a day supported by their 193 Member States, and will run through the end of March. During those five days, dignitaries, celebrities, brands and the public at large will be encouraged to go to CauseFlash.org to lend their own social media voice to the initiative so maximum exposure will be reached.
Cause Flash is a unique digital platform that aggregates social media feeds of renowned celebrities, dignitaries, organizations and the public at large, to raise maximum awareness and funds for causes around the world. By amplifying the power of followers and fans, Cause Flash can instantly launch focused appeals to address social problems around the world to help elevate the human condition. For more information visit www.CauseFlash.org
UNITED NATIONS WORLD WATER DAY
World Water Day has been observed on 22 March since 1993 when the United Nations General Assembly declared 22 March as “World Day for Water”. The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN member states, a number of NGOs promoting clean water leverage World Day for Water as a time to focus public attention on the critical water issues of our era.
Working in nearly 100 countries around the world, World Vision serves all people, regardless of religion, race, ethnicity, or gender. World Vision works in impoverished, mostly rural areas to provide potable water, improved sanitation, and hygiene education (WASH) so that waterborne illness decreases, health improves, and the burden on women and children is lessened by reducing the distance to water sources. World Vision’s programs include the voices of the poorest members of the community. We work with community leaders to solicit the participation of members of both genders, people of varying ages (from children through the elderly), and those with disabilities and illnesses. World Vision is the largest non-governmental provider of clean water in the developing world – reaching one new person with clean water every 30 seconds. Its program in West Africa has provided sustainable access to clean water for millions of people, contributing to a dramatic reduction of diarrheal illness and trachoma and the eradication of guinea worm in Ghana. For more information visit www.WorldVision.org
DAVID CLARK CAUSE, INC.
Cause Flash and Water Now creator David Clark is the CEO of David Clark Cause (DCC). Regarded as a global leader in creating Cause Brands, David has been creating and producing cause-related initiatives across all disciplines and media channels for over two decades. Noted for the quality of his groundbreaking ideas, he has a history of creating intellectual property that leverages the iconic stature and cultural currency of world-renowned individuals and organizations around the globe. Select initiatives include the 2013 Award Winning “Flash Flood For Good” Clean Water social-media campaign which was supported by President Bill Clinton, Chelsea Clinton, and dozens of celebrities such as Cristiano Ronaldo, Jeff Bridges, Celine Dion, Morgan Freeman, Whoopi Goldberg, Hugh Jackman, Scarlett Johansson, Matthew McConaughey, Celine Dion and Pitbull. Launched from the 2013 Clinton Global Initiative, Flash Flood For Good was one of the largest Clean Water campaigns in history as it aggregated over 546 Million Twitter followers and Facebook friends from participating celebrities and the public at large. David also created the “46664” HIV/AIDS brand for President Nelson Mandela, which included a globally broadcast concert on MTV that featured Bono, Beyoncé and Peter Gabriel, and the Anne Frank 75th Birthday Tribute with Anne Frank’s family and Miep Gies, 97, the remarkable woman who hid Anne and her family for over two years and later found Anne’s Diary. For more information visit www.DavidClarkCause.com
Wayin is a social intelligence company that integrates social content into new experiences for consumers and delivers greater value and control for brands. Wayin provides the ability to aggregate, curate, integrate and measure social content and data in real-time allowing companies of all sizes to extend and derive new value from their social marketing and communication efforts. Dedicated to bringing clarity to every aspect of social business, Wayin clients include leading global brands, sports teams, TV networks and advertising agencies. For more information visit wayin.com