Create a project to honor the life and legacy of RUN DMC’s Jam Master Jay, and support the Jam Master Jay Foundation which provides music and arts education for inner-city children.
David Clark proposes that the best way to pay tribute to Jam Master Jay was to create the first socially responsible awards in the hip-hop community in his honor. Since Jam Master Jay was passionate about promoting inner-city art and music education for children, and was a vocal advocate for social justice, Clark fused this passion with his name to create the “J.A.M. Awards” which promote Justice, Arts and Music (“J.A.M.”).
The J.A.M. Awards broadcast as a Current TV special.
The J.A.M. Awards were hosted by Terri Mizell, Jam Master Jay’s wife, with participating artists DMC, Rev Run, Snoop Dogg, LL Cool J, Q Tip, Everlast, EPMD and many more.
At the benefit concert, three J.A.M. Awards were presented; Chuck D of Public Enemy was given the Justice Award for his socially conscious work; graffiti artist Lee Quinones received the Arts Award for aiding Hurricane Katrina victims and Wyclef Jean received the Music Award for his work with youths at risk in Haiti.
Clark secured adidas as the title sponsor, and they created a specialty line of J.A.M. merchandise designed by co-executive producer and graffiti icon Kaves, which sold at all classic adidas stores and 600 Foot Actions in the US.