Created by David Clark, Flash Flood For Good was supported by President Bill Clinton, Chelsea Clinton, and dozens of celebrities, dignitaries, charities, brands, and the public, and was globally announced from the 2012 Clinton Global Initiative to raise awareness and funds for children in Rwanda, Ethiopia and Myanmar so they could receive clean water through the P&G Children’s Safe Drinking Water Program. Actually launched from the Clinton Global Initiative one year later, the collective social media voice (Twitter and Facebook followers) of those participating was over 547 million people.
Launched in front of a global audience and dozens of Heads of State, President Clinton pledged his support for the new digital platform that aggregates social media for important causes, and traveled to Rwanda with Chelsea Clinton to clean water for children in need in support of Flash Flood For Good.
Once Flash Flood For Good was launched, dignitaries, athletes, and entertainment personalities invited the public to donate funds and their own social media voices so they could swell Flash Flood for Good by adding their digital voice to the call to action. Every $10 donation generated provided one child with clean drinking water for an entire year.
The Flash Flood for Good campaign was driven by a new digital community platform created by David Clark, the precursor to the Cause Flash digital engine created by David Clark Cause. The platform aggregates social media voices to raise awareness and funds for a cause or a campaign.
For details visit Cause Flash
Procter & Gamble’s Chief Marketing Officer Marc Pritchard stated: “At P&G, we innovate to make everyday life better, so providing our water purification technology to help save lives is the highest expression of who we are. We’ve seen this innovation make a difference in the lives of people around the world, and we were excited to partner with Flash Flood for Good to share clean drinking water with children who need it most.”