Flash Flood for Good will aggregate the social media feeds of celebrities, companies and brands for a 72-hour focus on awareness and fundraising to share clean drinking water
New York City, NY (July 25, 2013) – In support of Procter & Gambleʼs (P&G) Clinton Global Initiative (CGI) Commitment to Action “Save One Life Every Hour,” Flash Flood for Good announces a new social media initiative that will launch at the CGI Annual Meeting in New York City on September 24th. and run in concurrence with the meeting.
During the 72 hours of CGI 2013, Flash Flood for Good will focus the attention of global leaders, not-for- profits, NGOʼS, academics, celebrities, private sector partners, corporate brands and the public at large to swell the tide of support for clean water by visiting FlashFloodForGood.org, where they can add their digital voices and amplify the call to action to donate funds. Funds raised will provide clean drinking water to those who need it most through the P&G Childrenʼs Safe Drinking Water Program (CSDW). P&G will work with implementing partner World Vision in Myanmar, Rwanda and Ethiopia to share life-saving clean drinking water.
Launched from a new community platform called “Cause Swarm” that is devoted to social impact, Flash Flood for Good was designed to address the global water crisis. In order to address some of the greatest challenges of our time, Cause Swarm intends to create initiatives that inspire people to act, then enables them to do so seamlessly by combining best practices with best providers. In this case, the global water crisis that continues to negatively impact hundreds of millions of people every day, including the 2,000 children who die each day as a result of diseased drinking water.
On a recent trip to a World Vision community in Myanmar, Chelsea Clinton helped deliver the 6 billionth liter of clean drinking water purified by the CSDW Program. “P&G has already provided six billion liters of clean water to families around the world through their CGI Commitment,” said Chelsea Clinton. “Using twitter to encourage anyone and everyone to get involved will mean P&G can provide more families in more places with the clean water necessary for their kids’ health and their communities’ growth. That’s good for everyone, everywhere. I canʼt wait to see the impact ʻFlash Flood for Goodʼ will have.”
Celebrities who have added their social media voices to the Flash Flood include Academy Award winner Jeff Bridges, Grammy winner Rob Thomas and TV star and Top 40 recording artist Hilary Duff. On the 24th of September, celebrities, media personalities, corporations and the public will all tweet and post for the same reason – to provide clean drinking water for children. By amplifying this message through the aggregation of social media via the community driven Cause Swarm platform, the branded call to action for clean water (“Flash Flood for Good”), will instantly reach millions of people around the world. To amplify reach, P&G and brands will support the initiative in social media.
“Weʼre proud to announce that Flash Flood for Good will be launched at the Clinton Global Initiative on September 24th, from the most renowned philanthropic stage in the world,” said Flash Flood for Good and Cause Swarm creator David Clark, the CEO of David Clark Cause. “This global effort is an incredible expression of this yearʼs CGIʼs theme – “Mobilizing for Impact” – and weʼre grateful for the support of President Clinton and Chelsea Clinton to help deliver clean drinking water to the most vulnerable among us.”
Cause Swarm is a community driven platform devoted to creating maximum social impact by harnessing talent and technology to rally people around important causes that deserve immediate attention. In order to address some of the greatest challenges of our time we create initiatives that inspire people to act, then enable them to do so seamlessly, by combining best practices with best providers. This solutions oriented approach activates and enables the grass tops, the grass roots, and everything in between – all to elevate the human condition.
FLASH FLOOD FOR GOOD
Flash Flood For Good is one of Cause Swarmʼs customized products (“branded swarm”) developed to raise awareness and donations for clean water around the world. The first Flash Flood For Good will be unleashed at the Clinton Global Initiative in NYC on September 24, 2013, and will run for 72 hours during the course of the summit. During those 72 hours, this first amplifying activation (branded swarm) for Cause Swarm will bring together gold standard problem solvers – our strategic partner P&G with our implementing partner World Vision – in a setting populated with global leaders, not for profits, NGOʼS, academics and private sector partners during a window when the worldʼs media is focused on NYC.
FLASH FLOOD FOR GOOD PARTNERS
CLINTON GLOBAL INITIATIVE
Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the Clinton Foundation, convenes global leaders to create and implement innovative solutions to the worldʼs most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,300 commitments, which are already improving the lives of more than 400 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $73.5 billion.
CGI also convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States, and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world, and, this year, CGI Latin America, which will bring together Latin American leaders to identify, harness, and strengthen ways to improve the livelihoods of people in Latin America and around the world. For more information, visit clintonglobalinitiative.org and follow us on Twitter @ClintonGlobal and Facebook at facebook.com/clintonglobalinitiative.
PROCTER & GAMBLEʼS CHILDRENʼS SAFE DRINKING WATER PROGRAM
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
The P&G Children’s Safe Drinking Water Program (CSDW) is a non-profit initiative that has provided 6 billion liters of clean drinking water to people in need since 2004. CSDW has partnered with a diverse network of organizations to help distribute water purification packets in developing countries. To learn more about the P&G CSDW Program, and see how the water purification packets work, please visit www.csdw.org.
World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. To learn more about World Visionʼs work in nearly 100 countries, visit www.worldvision.org.