Blog Layout

Campaign to Share Clean Drinking Water to Launch at 2013 Clinton Global Initiative

Jul 25, 2013
Procter & Gamble

Flash Flood for Good will aggregate the social media feeds of celebrities, companies and brands for a 72-hour focus on awareness and fundraising to share clean drinking water

New York City, NY (July 25, 2013) – In support of Procter & Gambleʼs (P&G) Clinton Global Initiative (CGI) Commitment to Action “Save One Life Every Hour,” Flash Flood for Good announces a new social media initiative that will launch at the CGI Annual Meeting in New York City on September 24th. and run in concurrence with the meeting.

During the 72 hours of CGI 2013, Flash Flood for Good will focus the attention of global leaders, not-for- profits, NGOʼS, academics, celebrities, private sector partners, corporate brands and the public at large to swell the tide of support for clean water by visiting FlashFloodForGood.org, where they can add their digital voices and amplify the call to action to donate funds. Funds raised will provide clean drinking water to those who need it most through the P&G Childrenʼs Safe Drinking Water Program (CSDW). P&G will work with implementing partner World Vision in Myanmar, Rwanda and Ethiopia to share life-saving clean drinking water.

Launched from a new community platform called “Cause Swarm” that is devoted to social impact, Flash Flood for Good was designed to address the global water crisis. In order to address some of the greatest challenges of our time, Cause Swarm intends to create initiatives that inspire people to act, then enables them to do so seamlessly by combining best practices with best providers. In this case, the global water crisis that continues to negatively impact hundreds of millions of people every day, including the 2,000 children who die each day as a result of diseased drinking water.

On a recent trip to a World Vision community in Myanmar, Chelsea Clinton helped deliver the 6 billionth liter of clean drinking water purified by the CSDW Program. “P&G has already provided six billion liters of clean water to families around the world through their CGI Commitment,” said Chelsea Clinton. “Using twitter to encourage anyone and everyone to get involved will mean P&G can provide more families in more places with the clean water necessary for their kids’ health and their communities’ growth. That’s good for everyone, everywhere. I canʼt wait to see the impact ʻFlash Flood for Goodʼ will have.”

Celebrities who have added their social media voices to the Flash Flood include Academy Award winner Jeff Bridges, Grammy winner Rob Thomas and TV star and Top 40 recording artist Hilary Duff. On the 24th of September, celebrities, media personalities, corporations and the public will all tweet and post for the same reason – to provide clean drinking water for children. By amplifying this message through the aggregation of social media via the community driven Cause Swarm platform, the branded call to action for clean water (“Flash Flood for Good”), will instantly reach millions of people around the world. To amplify reach, P&G and brands will support the initiative in social media.

“Weʼre proud to announce that Flash Flood for Good will be launched at the Clinton Global Initiative on September 24th, from the most renowned philanthropic stage in the world,” said Flash Flood for Good and Cause Swarm creator David Clark, the CEO of David Clark Cause. “This global effort is an incredible expression of this yearʼs CGIʼs theme – “Mobilizing for Impact” – and weʼre grateful for the support of President Clinton and Chelsea Clinton to help deliver clean drinking water to the most vulnerable among us.”

ABOUT

CAUSE SWARM

Cause Swarm is a community driven platform devoted to creating maximum social impact by harnessing talent and technology to rally people around important causes that deserve immediate attention. In order to address some of the greatest challenges of our time we create initiatives that inspire people to act, then enable them to do so seamlessly, by combining best practices with best providers. This solutions oriented approach activates and enables the grass tops, the grass roots, and everything in between – all to elevate the human condition.

FLASH FLOOD FOR GOOD

Flash Flood For Good is one of Cause Swarmʼs customized products (“branded swarm”) developed to raise awareness and donations for clean water around the world. The first Flash Flood For Good will be unleashed at the Clinton Global Initiative in NYC on September 24, 2013, and will run for 72 hours during the course of the summit. During those 72 hours, this first amplifying activation (branded swarm) for Cause Swarm will bring together gold standard problem solvers – our strategic partner P&G with our implementing partner World Vision – in a setting populated with global leaders, not for profits, NGOʼS, academics and private sector partners during a window when the worldʼs media is focused on NYC.

FLASH FLOOD FOR GOOD PARTNERS

CLINTON GLOBAL INITIATIVE

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the Clinton Foundation, convenes global leaders to create and implement innovative solutions to the worldʼs most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,300 commitments, which are already improving the lives of more than 400 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $73.5 billion.

CGI also convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States, and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world, and, this year, CGI Latin America, which will bring together Latin American leaders to identify, harness, and strengthen ways to improve the livelihoods of people in Latin America and around the world. For more information, visit clintonglobalinitiative.org and follow us on Twitter @ClintonGlobal and Facebook at facebook.com/clintonglobalinitiative.

PROCTER & GAMBLEʼS CHILDRENʼS SAFE DRINKING WATER PROGRAM

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

The P&G Children’s Safe Drinking Water Program (CSDW) is a non-profit initiative that has provided 6 billion liters of clean drinking water to people in need since 2004. CSDW has partnered with a diverse network of organizations to help distribute water purification packets in developing countries. To learn more about the P&G CSDW Program, and see how the water purification packets work, please visit www.csdw.org.

WORLD VISION

World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. To learn more about World Visionʼs work in nearly 100 countries, visit www.worldvision.org.

By Call for Code news 29 Feb, 2024
Now in its seventh year, Call for Code challenges developers and university students worldwide to build AI-powered solutions to help historically underserved and vulnerable people access essential needs 
By CU Boulder Today 10 Dec, 2023
Demi Lovato, Cyndi Lauper, Annie Lennox, Carole King, Laura Pausini, Rob Thomas, Jeff Bridges and More Ignite COP28 Right Here, Right Now Campaign
By United Nations 07 Dec, 2023
Photography 4 Humanity calls on photographers around the world to bring to life the power of human rights through their images.
By IBM 07 Dec, 2023
Today, Call for Code Creator, David Clark Cause, Founding Partner IBM, Charitable Partner United Nations Human Rights, and Program Affiliate the Linux Foundation announced the winners of the sixth annual Call for Code Global Challenge.
By Billboard 02 Dec, 2023
The Right Here, Right Now Global Climate Alliance is rallying artists to urge leaders at the COP28 climate summit to support climate justice goals.
By Recording Academy 21 Sep, 2023
Angélique Kidjo and JP Saxe performed an intimate set at the Recording Academy New York Office ahead of the international Right Here, Right Now Mini Global Climate Concerts.
By Billboard 20 Sep, 2023
The expanding Right Here, Right Now Mini Global Climate Concert series will elevate awareness of climate justice.
Lumineers
By The Recording Academy 28 Apr, 2023
The first activation of the Recording Academy's collaboration with United Nations Human Rights featured impassioned speeches about climate change and unforgettable performances from the Lumineers frontman Wesley Schultz and special guest Yola.
By Variety 05 Apr, 2023
The Recording Academy has announced it is teaming up with several United Nations Human Rights-supported global initiatives.
SHOW MORE
© Copyright 2020 / David Clark Cause, Inc.

Share by: