NAIROBI, KENYA (July 9, 2010) PRNewswire

“Big Kenny was an excellent choice to write this song and perform as he is regarded as a true humanitarian, as his previous work in the Sudan and Uganda bear testament. His songs are uplifting, which is certainly what we needed for the occasion of Africa staging its first World Cup,” said Dr. Bonnie Dunbar, owner of the Karen Blixen Coffee Garden of “Out Of Africa” fame. “Big Kenny underscores the diverse nature of everyone who finds a home in the heart of Africa.”

Because of his ongoing commitment to children in need (particularly in Africa), Big Kenny wanted to see the UN World Food Programme in action. To fully understand the importance of the WFP school meals program, Big Kenny rolled up his sleeves and helped feed children at the Mathare Community Outreach School. “We’re gratified that Big Kenny took the time to come to Nairobi to support our work,” said Rose Ogola, WFP Public Information Officer in Kenya. “Hungry children cannot learn effectively. By providing them with nutritious food, they learn better and have a fighting chance to break the circle of poverty. We’re grateful that Big Kenny helped raise awareness for our school meals programs which assist the most vulnerable among us: our children.”

Big Kenny will debut “Heart Of Africa,” a song he co-wrote with Damien Horne on July 11th — right before the World Cup Final, at a benefit concert for the UN World Food Programme staged at the world-famous Karen Blixen Coffee Garden in Kenya.

“Big Kenny was an inspired choice to write ‘Heart Of Africa,'” said event Executive Producer David Clark, CEO of David Clark Cause, and creator of President Mandela’s “46664” initiative. “He is probably the only American Country Music Star who actively promotes causes in Africa; his recent work in Sudan to help build the Kunyuk Girls School and support for the Children’s choir from Uganda are proof enough. This song Big Kenny has created is a true anthem that all Africans can be proud of.”

The spectacular World Cup Celebration will take place on July 11, and will set the stage for a future star-studded “Heart Of Africa” benefit concert hosted by Big Kenny featuring world-renowned performers.