About DCC



ABOUT DAVID CLARK CAUSE

David Clark Cause has a proven track record of working with leading professionals around the world to create unique Cause Brands for Governments, World Leaders, Dignitaries, Celebrities, Corporations and Charities. Recognized for the quality of its original ideas, DCC is renowned for creating purpose driven initiatives and intellectual property that elevate the human condition. By creating proprietary Cause Brands, events and campaigns in all forms of media, DCC creates humanitarian solutions that break through the clutter to reach and resonate with the masses.

ABOUT CAUSE FLASH

In 2012 President Bill Clinton introduced Cause Flash, a unique digital platform created by DCC that aggregates and connects social-media followers around the globe to raise unprecedented awareness for important causes by launching focused social-media campaigns. Through celebrity supporters that include Lady Gaga, Cristiano Ronaldo, Morgan Freeman, Pink, Bruno Mars, Sting, Ed Sheeran, Alicia Keys, Pharrell Williams, Christina Aguilera and many more, to date over 3 Billion messages have been posted for various campaigns.

WHAT IS A CAUSE BRAND?

An organization or individual can engage DCC to create a purpose driven Cause Brand that will simplify a social issue in a manner attractive for third parties to engage with. By crafting a brand that has broad appeal and easily understood by the public, it can attract World Leaders, Dignitaries, Celebrities, Brands, Charities, Media, and the public at large to help support and amplify it. At its core, a Cause Brand represents a value proposition that many stake holders can support, yet the lions share of benefits accrue to the organization that created it, and continues on as its "Founding Partner."

WHAT WE DO

CREATE CAUSE BRANDS

From concept through completion DCC will help engineer a sustainable Cause Brand and provide guidance on how to maintain and grow it. Before DCC begins, it first understands a brand's goals and objectives, then runs an audit of their history and heritage, to see if the origin of a Cause Brand can be pulled from the very DNA of the company. Once the purpose of the brand is established, DCC creates a compelling name, logo and branding system to communicate it to the intended audience. DCC then maps out all the brand extensions, and with its deep relationships in the charitable world, helps to forge relationships with some of the most renowned humanitarian organizations to be a beneficiary of the Cause Brand, and in return provide credibility for it. Depending on the scope of a clients needs, and how they want to scale, DCC is there to offer guidance every step of the way.

PRODUCE CAUSE FLASH SOCIAL MEDIA CAMPAIGNS

A Cause Flash ends with a social media blitz launched en masse, which consists of the aggregated “Social Media Voices” (Twitter, Facebook followers) of renowned individuals, organizations and the public at large so a specific message instantly posts to everyone’s social media feeds, which in turn instantly invites everyone who receives them to opt their own social media followers into the Cause Flash to amplify it further. By initiating these digital wildfires for good, Cause Flash creates targeted viral campaigns for good.

PURPOSE DRIVEN CONSULTING: 

  -  Thought Leadership
  -  General Consulting
  -  Humanitarian organization introductions & matching
  -  Charity introductions & matching
  -  Celerity outreach and best practices
  -  Logo & Identity
  -  Publicity

WHO WE WORK WITH

DCC is truly unique, as its vast experience and deep relationships have been built over two decades of working at the highest levels of Government, and engaging World Leaders, Dignitaries, Celebrities, Brands, Charities and the Media.

 

About David Clark

David Clark is a life long entrepreneur specializing in marketing and branding, focused solely on creating cause brands and purpose driven initiatives. Noted for the quality of his groundbreaking ideas, Clark has a long history of success combining historic events, iconic people and pop culture – to create inspiring cause brands.

Clark began his philanthropic career in New York City in 1995 when he founded and served as CEO of EPOP International, the first iteration of David Clark Cause.  In 2003, he relocated to Dublin Ireland for a year, where as CEO of Amnesty International’s Art for Amnesty he created and managed all global art and music initiatives for the Nobel Peace Prize winning organization. Following his stint in Dublin, Clark returned to New York to found David Clark Cause.

Clark has been a featured speaker at global forums such as The Clinton Global Initiative in New York City, The Cannes International Festival of Creativity in Cannes and VivaTech in Paris.  Clark has also shared his expertise creating cause brands and purpose driven initiatives with students at New York University and Trinity College Dublin.

David Clark’s lifelong passion and commitment to supporting philanthropic causes was inspired by his Great (x5) Grandfather, Abraham Clark, who signed the Declaration of Independence and was one of the few Representatives who would not ratify the United States Constitution until a Bill of Rights was added.