About David Clark Cause
Founded by David Clark, David Clark Cause (DCC) is a global leader in creating cause-related brands and initiatives that both inspire and endure. For over two decades Clark has leveraged the iconic stature and cultural currency of world-renowned individuals and organizations to build successful cause brands that have raised millions of dollars and unprecedented awareness for some of the greatest causes of our time.
Clark has a proven track record of working with leading professionals around the world to create unique cause brands that break through the clutter to engage world leaders, dignitaries, celebrities, governments, corporations, charities, and the public at large. Recognized for the quality of his original ideas, Clark is renowned for creating major values-driven events and intellectual property that elevate the human condition.
What is a Cause Brand?
In 1997 Clark coined the term “cause brand” which is a consumer facing brand whose ethos and purpose is to promote a specific cause or issue. When a cause brand is launched – a unique marketplace is created that attracts like-minded organizations, brands, charities, celebrities and the public. These marketplaces are designed to inspire and engage people and organizations that support the basic value propositon the cause brand represents – so it grows in value as it addresses a social issue.
- President Bill Clinton introduces David Clark and his social media platform to world leaders assembled at the Clinton Global Initiative, and announced Clark’s pledge to promote clean water with a social media voice over 200 million people. Clark delivered 547 million.
- Created the Water Now cause flash that was the largest clean water social media campaign in history, with a social media voice that topped 1 Billion.
- Rebranded AIDS with/for President Nelson Mandela (“AIDS is no longer just a disease, it is a human rights issue”).
- Co-hosted benefit gala with President Nelson Mandela at the Kirstenbosch Gardens in Cape Town where President Mandela displayed the Universal Human Rights logo created by Clark, and announced the rebranding of AIDS in front of media and guests that included Archbishop Desmond Tutu and Oprah Winfrey.
- Requested that Yusuf Islam (aka Cat Stevens) come out of a 25 year retirement to perform at the Mandela 46664 benefit concert in South Africa – which he did.
- Invited Joe Strummer of The Clash to write the lyrics to the song 46664 Long Walk to Freedom, which proved to be the last he would write.
- Created and produced the Anne Frank’s 75th Birthday Tribute after securing Anne’s only living family member Buddy Elias as host, and Miep Gies, the remarkable woman who hid Anne and her family for over two years as the event Chairwoman.
- Represented Mayor Akiba of Hiroshima on the 60th Anniversary of the atomic bombing of his city by staging an art auction with Christie’s, and secured Yoko Ono to speak in the General Assembly of the UN on his behalf.
- Creating the Above & Beyond Citizen Honors for the Congressional Medal of Honor Society, which the media dubbed “The Most Prestigious Civilian Award in America.”
- Initiated the creation of National Medal of Honor Day on March 25th, the date in 1863 when the first Medal of Honor was presented. The Concurrent Resolution to establish this annual US observance was unanimously passed by the 110th Congress.
- Worked with Muhammad Ali to create the branding, logo and messaging around Mr. Ali’s first book HEALING: A Journal of Tolerance & Understanding.
DCC Launches Cause Flash
Cause Flash is a unique digital platform that connects and aggregates social media advocates and followers to raise awareness and funds for important causes and campaigns. By connecting and amplifying followers and fans, Cause Flash instantly launches focused appeals to address some of the greatest issues of the day.
About David Clark
David Clark is a life long entrepreneur specializing in marketing and branding, focused solely on creating cause brands and purpose driven initiatives. Noted for the quality of his groundbreaking ideas, Clark has a long history of success combining historic events, iconic people and pop culture – to create inspiring cause brands.
Clark began his philanthropic career in New York City in 1995 when he founded and served as CEO of EPOP International, the first iteration of David Clark Cause. In 2003, he relocated to Dublin Ireland for a year, where as CEO of Amnesty International’s Art for Amnesty he created and managed all global art and music initiatives for the Nobel Peace Prize winning organization. Following his stint in Dublin, Clark returned to New York to found David Clark Cause.
Clark has been a featured speaker at global forums such as The Clinton Global Initiative in New York, The Cannes International Festival of Creativity in Cannes France, regional events such as Startup Phenomenon in Boulder and The Clinton Global Initiative University in Phoenix. Clark has also shared his expertise creating cause brands and initiatives with students at New York University and Trinity College Dublin.
David Clark’s lifelong passion and commitment to supporting philanthropic causes was inspired by his Great (x5) Grandfather, Abraham Clark, who signed the Declaration of Independence and was one of the few Representatives who would not ratify the United States Constitution until a Bill of Rights was added.