MUHAMMAD ALI HEALING


ABOUT

The Muhammad Ali World HEALING Project was created to promote tolerance and understanding while combating bigotry and prejudice. At the core of the initiative, was the creation of Ali’s first book titled HEALING: A Journal of Tolerance and Understanding.

The volume promoting social justice contains an introductory essay where Muhammed Ali discusses the need for tolerance and understanding, and promotes empathy and awareness. The pages include quotations from philosophers and public leaders selected by Ali.

Additional activation included student led University Seminars, a national book tour, public appearances by Muhammad Ali to discuss the subject, and celebrity ambassadors who also supported Ali’s message of racial healing. 


ABOUT

The Muhammad Ali World HEALING Project was created to promote tolerance and understanding while combating bigotry and prejudice. At the core of the initiative, was the creation of Ali’s first book titled HEALING: A Journal of Tolerance and Understanding.

The volume promoting social justice contains an introductory essay where Muhammad Ali discusses the need for tolerance and understanding, and promotes empathy and awareness. The pages include quotations from philosophers and public leaders selected by Ali.

Additional activation included student led University Seminars, a national book tour, public appearances by Muhammad Ali to discuss the subject, and celebrity ambassadors who also supported Ali’s message of racial healing. 


ABOUT

The Muhammad Ali World HEALING Project was created to promote tolerance and understanding while combating bigotry and prejudice. At the core of the initiative, was the creation of Ali’s first book titled HEALING: A Journal of Tolerance and Understanding.

The volume promoting social justice contains an introductory essay where Muhammad Ali discusses the need for tolerance and understanding, and promotes empathy and awareness. The pages include quotations from philosophers and public leaders selected by Ali.

Additional activation included student led University Seminars, a national book tour, public appearances by Muhammad Ali to discuss the subject, and celebrity ambassadors who also supported Ali’s message of racial healing. 


THE ORIGIN

In 1995, David Clark was approached by the most famous man in the world – Muhammad Ali to create a cause brand to help fight bigotry in all its forms. Ali wanted to leverage his status as the most recognized African-American Muslim in the world to promote tolerance and understanding vs. bigotry and hatred, by writing his first book about the subject. Grateful for the opportunity to work with Muhammad Ali and tackle a subject so important, Clark asked if he could read Ali’s manuscript prior to crafting a Cause Brand to support it.

THE BOOK

Approximately six months later, Clark received Ali’s manuscript for his first book titled A Journey of Tolerance and Understanding. After reading the book, Clark identified the basic theme of healing that ran throughout the manuscript as Ali wrote about his desire to heal racial divides, stereotypes and conflict. Clark immediately understood the power of the word HEALING – as Muhammad’s last name was prominently featured in the middle of it: HEALING.

THE ORIGIN

In 1995, David Clark was approached by the most famous man in the world – Muhammad Ali to create a cause brand to help fight bigotry in all its forms. Ali wanted to leverage his status as the most recognized African-American Muslim in the world to promote tolerance and understanding vs. bigotry and hatred, by writing his first book about the subject. Grateful for the opportunity to work with Muhammad Ali and tackle a subject so important, Clark asked if he could read Ali’s manuscript prior to crafting a Cause Brand to support it.

THE BOOK

Approximately six months later, Clark received Ali’s manuscript for his first book titled A Journey of Tolerance and Understanding. After reading the book, Clark identified the basic theme of healing that ran throughout the manuscript as Ali wrote about his desire to heal racial divides, stereotypes and conflict. Clark immediately understood the power of the word HEALING – as Muhammad’s last name was prominently featured in the middle of it: HEALING.

CAUSE BRAND

As is the hallmark of creating a cause brand, Clark identified a value proposition that a diverse group of stakeholders from all facets of the world could support. With the theme of HEALING as the cornerstone, Clark created The World HEALING Project with Muhammad Ali, which would promote Ali’s book that was later renamed on the basis of Clark’s concept: HEALING: A Journal of Tolerance and Understanding.
 
As core elements of the Cause Brand, Clark would go on to create the logo, branding and PR strategy for Muhammed Ali’s first book which was published by Harper Collins. 

SUPPORT

In support of The World HEALING Project which promoted in Ali’s “HEALING” book, Clark secured support from renowned individuals that included President Bill Clinton, Bosnian President Haris Silajdzic, East Timor President and Nobel Peace Prize recipient Jose Ramos-Horta, George Stephanopoulos, Rahm Emanuel, Prince, Billy Crystal, Sheryl Crow, Toni Braxton, LL Cool J, Céline Dion, Lenny Kravitz, Michael Jordan, Magic Johnson and Roy Jones Jr.

CAUSE BRAND

As is the hallmark of creating a cause brand, Clark identified a value proposition that a diverse group of stakeholders from all facets of the world could support. With the theme of HEALING as the cornerstone, Clark created The World HEALING Project with Muhammad Ali, which would promote Ali’s book that was later renamed on the basis of Clark’s concept: HEALING: A Journal of Tolerance and Understanding.
 
As core elements of the Cause Brand, Clark would go on to create the logo, branding and PR strategy for Muhammed Ali’s first book which was published by Harper Collins. 

SUPPORT

In support of The World HEALING Project which promoted in Ali’s “HEALING” book, Clark secured support from renowned individuals that included President Bill Clinton, Bosnian President Haris Silajdzic, East Timor President and Nobel Peace Prize recipient Jose Ramos-Horta, George Stephanopoulos, Rahm Emanuel, Prince, Billy Crystal, Sheryl Crow, Toni Braxton, LL Cool J, Céline Dion, Lenny Kravitz, Michael Jordan, Magic Johnson and Roy Jones Jr.

CAUSE BRAND

As is the hallmark of creating a cause brand, Clark identified a value proposition that a diverse group of stakeholders from all facets of the world could support. With the theme of HEALING as the cornerstone, Clark created The World HEALING Project with Muhammad Ali, which would promote Ali’s book that was later renamed on the basis of Clark’s concept: HEALING: A Journal of Tolerance and Understanding.
 
As core elements of the Cause Brand, Clark would go on to create the logo, branding and PR strategy for Muhammed Ali’s first book which was published by Harper Collins. 

SUPPORT

In support of The World HEALING Project which promoted in Ali’s “HEALING” book, Clark secured support from renowned individuals that included President Bill Clinton, Bosnian President Haris Silajdzic, East Timor President and Nobel Peace Prize recipient Jose Ramos-Horta, George Stephanopoulos, Rahm Emanuel, Prince, Billy Crystal, Sheryl Crow, Toni Braxton, LL Cool J, Céline Dion, Lenny Kravitz, Michael Jordan, Magic Johnson and Roy Jones Jr.

PRINCE HIGHLIGHT

In an effort to promote The World HEALING Project, Clark helped secure a press conference with MTV that would be held at the Hay Adams Hotel across the street from the White House. Working with former Clinton staffer George Stephanopoulos and Chief of Staff Rahm Emanuel, Clark secured the support and participation of President Bill Clinton.
 
To further amplify the message, Clark looked to bring in additional celebrity support and remembered that he had read somewhere, that The Artist formerly known as Prince had never met his hero Muhammad Ali. Knowing the probability was low, Clark called The Artist’s manager and began, “I heard that The Artist is a Muhammad Ali fan, and has never met him." Clark then explained that the press conference was just two days away and there was no budget to cover any of The Artist’s travel expenses should he agree to come to Washington, DC. After telling Clark it was a long shot at best, the manager pledged to call The Artist at Paisley Park to run the idea by him.  
 
A little over an hour passed before Clark was notified that his gamble had paid off, and learned that The Artist considered it an honor to travel to Washington, DC at his own expense, to help support his childhood hero Muhammad Ali and his message of HEALING. Two days later on June 24, 1997, Clark had the honor of introducing The Artist to Muhammad Ali.  
 
Years later when Muhammad Ali passed away, Clark was interviewed by the BBC to find out what happened on the remarkable day he brought these two icons together at The World HEALING Project press conference.
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PRINCE HIGHLIGHT

In an effort to promote The World HEALING Project, Clark helped secure a press conference with MTV that would be held at the Hay Adams Hotel across the street from the White House. Working with former Clinton staffer George Stephanopoulos and Chief of Staff Rahm Emanuel, Clark secured the support and participation of President Bill Clinton.
 
To further amplify the message, Clark looked to bring in additional celebrity support and remembered that he had read somewhere, that The Artist formerly known as Prince had never met his hero Muhammad Ali. Knowing the probability was low, Clark called The Artist’s manager and began, “I heard that The Artist is a Muhammad Ali fan, and has never met him." Clark then explained that the press conference was just two days away and there was no budget to cover any of The Artist’s travel expenses should he agree to come to Washington, DC. After telling Clark it was a long shot at best, the manager pledged to call The Artist at Paisley Park to run the idea by him.  
 
A little over an hour passed before Clark was notified that his gamble had paid off, and learned that The Artist considered it an honor to travel to Washington, DC at his own expense, to help support his childhood hero Muhammad Ali and his message of HEALING. Two days later on June 24, 1997, Clark had the honor of introducing The Artist to Muhammad Ali.  
 
Years later when Muhammad Ali passed away, Clark was interviewed by the BBC to find out what happened on the remarkable day he brought these two icons together at The World HEALING Project press conference.
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PRINCE HIGHLIGHT

In an effort to promote The World HEALING Project, Clark helped secure a press conference with MTV that would be held at the Hay Adams Hotel across the street from the White House. Working with former Clinton staffer George Stephanopoulos and Chief of Staff Rahm Emanuel, Clark secured the support and participation of President Bill Clinton.
 
To further amplify the message, Clark looked to bring in additional celebrity support and remembered that he had read somewhere, that The Artist formerly known as Prince had never met his hero Muhammad Ali. Knowing the probability was low, Clark called The Artist’s manager and began, “I heard that The Artist is a Muhammad Ali fan, and has never met him." Clark then explained that the press conference was just two days away and there was no budget to cover any of The Artist’s travel expenses should he agree to come to Washington, DC. After telling Clark it was a long shot at best, the manager pledged to call The Artist at Paisley Park to run the idea by him.  
 
A little over an hour passed before Clark was notified that his gamble had paid off, and learned that The Artist considered it an honor to travel to Washington, DC at his own expense, to help support his childhood hero Muhammad Ali and his message of HEALING. Two days later on June 24, 1997, Clark had the honor of introducing The Artist to Muhammad Ali.  
 
Years later when Muhammad Ali passed away, Clark was interviewed by the BBC to find out what happened on the remarkable day he brought these two icons together at The World HEALING Project press conference.
VIEW ARTICLE

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