NEW YORK, NY (March 25, 2015) – Water Now, a Cause Brand created by renowned philanthropic producer David Clark and in partnership with UN Water’s World Water Day, today announced the overall social media voice exceeded more than one billion people when the clean water campaign ended on March 22, 2015.
The Water Now branded Cause Flash launched on March 11th with an initial social media voice of 523 million people. By empowering celebrities and the public to easily join the campaign via the Cause Flash digital platform, the social media reach of the clean water initiative quickly swelled to over 800 million people in just seven days. The Cause Flash platform allows supporters to easily re-tweet and forward Water Now call-to-action posts on Twitter, Facebook and Google+. When the social media voice is combined with the re-tweets and posts of engaged followers, the overall social media voice of the Water Now campaign topped one billion people on UN World Water Day, making it the largest clean water social-media campaign in history.
“It is such an honor to partner with UN Water’s World Water Day, in order to support World Vision, the largest and most effective non-governmental agency delivering clean water to the developing world today,” said Water Now and Cause Flash Founder, David Clark. “We’re also very grateful to all participating celebrities and the public who lent their social media voices so children could have something as simple as clean water.”
The Water Now global initiative united dignitaries, celebrities, and social advocates who all shared a Water Now Cause Flash link urging people to donate funds and lend their own social media voices (Twitter, Facebook and Google+ followers) so children could receive clean water via World Vision Water’s ongoing work.
“We are honored to be the charity of choice for Water Now, to help more children get clean drinking water,” said Dr. Greg Allgood, Vice President of Water at World Vision. “The outpouring of support from the celebrities was truly amazing, and we’re grateful to be a part of an effort with a social media voice of 1 billion people.”
Participating celebrities included Pharrell Williams, Britney Spears, Alicia Keys, Pitbull, One Direction, Justin Bieber, Fergie, Kesha, Jason Mraz, Juanes, Romeo Santos, Aloe Blacc, Robin Roberts, Nick Jonas, Jason DeRulo, Ne-Yo, The Vamps, Meghan Trainor, Afrojack, Colbie Calliat, Alex and Sierra, Shawn Mendez, Fifth Harmony, Natasha Bedingfield, Pentatonix, Sia and Sesame Street.
To learn more about the Water Now campaign and how to help World Vision Work go to causeflash.org
About Water Now:
Water Now is a Cause Brand created by David Clark to raise funds and awareness so people can have access to clean water. The first Water Now social-media initiative is in partnership with United Nations World Water Day and supports World Vision Water, the leading water NGO in the developing world. Led by renowned Entertainment Producer Chantel Sausedo and industry veteran Patrick Menton, celebrities, brands and the public at large lent their support so the initiative achieved an overall social media voice in excess of one billion. For more information visit www.CauseFlash.org.
About Cause Flash:
Created by David Clark, Cause Flash is a digital platform devoted to aggregating the social media voices (Twitter, Facebook, Google+ followers) of dignitaries, celebrities, charities, brands and the public at large, so large scale social media campaigns can be launched instantly. By harnessing talent and technology to rally people around important causes that deserve immediate attention, Cause Flash elevates the human condition by inspiring and empowering people to donate funds and their own social media voices to address some of the greatest challenges of our time. For More information visit www.causeflash.org
About World Vision:
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision is the largest non-governmental provider of clean water in the developing world – reaching one new person with clean water every 30 second. For more information, please visit www.WorldVision.org/press or www.worldvision.org/justaddwater on Twitter @WorldVisionUSA.
About United Nations World Water Day:
World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.
About David Clark Cause:
Cause Flash and Water Now creator David Clark is the CEO of David Clark Cause (DCC). For over two decades David Clark has been creating and producing cause-related initiatives across all disciplines and media channels. Noted for the quality of his groundbreaking ideas, David creates Cause Brands that leverages the iconic stature and cultural currency of world-renowned individuals and organizations. Select initiatives include the “46664” HIV/AIDS brand for President Nelson Mandela, and the “Flash Flood For Good” social-media campaign announced by President Bill Clinton, and launched to over one-half billion people from the 2013 Clinton Global Initiative to raise awareness and funds for clean water. For more information, visit www.DavidClarkCause.com and on Twitter @DC_Cause