Boston Red Sox Pitcher and cancer survivor Jon Lester engages David Clark to design a nationally recognized symbol for his NVRQT pediatric cancer initiative.
To invoke the idea of childhood innocence, Clark suggests creating a signature white on white baseball that would also leverage Jon’s status as a Major League player and cancer survivor – to create a dramatic symbol for the NVRQT Pediatric Cancer initiative. In 2012 Jon launches the NVRQT campaign with the signature white on white baseball.
Jon Lester helps to strike out pediatric cancer.
Short for never quit, “NVRQT” is the voice to support kids in their battle against cancer and inspire researchers working endlessly towards a cure. This is motivation for a little boy battling leukemia. These are five letters that will mean a great deal for that little girl who is about to lose her hair. And this is a powerful message for friends and family, signifying their commitment to stand side-by-side with their loved ones and help them never quit their fight for a cancer-free childhood.
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