Brief – Faith Hill and Tim McGraw
Seamlessly combine Faith Hill and Tim McGraw’s philanthropic efforts into one charity they named The Neighbor’s Keeper Foundation.
Solution
David Clark created the mission statement, logo, branding and launch strategy for The Neighbor’s Keeper Foundation. The Foundation was officially launched on July 5, 2006 at a benefit lunch hosted by Tim, Faith and Emeril Lagasse, which benefited victims of Hurricane Katrina.
Later that day, Faith and Tim toured the devastated 9th Ward in New Orleans with Anderson Cooper, then held the first benefit concert since Hurricane Katrina. The sold-out show at the New Orleans Arena was held in front of 18,000 fans which set a record for the largest audience in the buildings history.
Supporters
