Brief – MUHAMMAD ALI
Create logo, branding and PR for Muhammad Ali’s first book which promotes
tolerance and understanding vs. bigotry and prejudice.
Solution
David Clark created the “Healing” brand for Mr. Ali’s book and brands the volume ”HEALING: A Journal of Tolerance & Understanding.” Published by Harper Collins, the book reflects upon the issues of tolerance and understanding. An introductory essay by Mr. Ali discusses these powerful issues and promotes empathy and awareness. Subsequent pages of the journal include quotations from philosophers and public leaders selected by Mr. Ali.
In support of Mr. Ali’s “Healing” book and initiative, Clark secures support from renowned individuals such as President Bill Clinton, Bosnian President Haris Silajdzic, East Timor President and Nobel Peace Prize recipient Jose Ramos-Horta, along with George Stephanopoulos, Rahm Emanuel, Prince, Billy Crystal, Sheryl Crow, Michael Jordan and Magic Johnson.
Supporters
