Brief – United Nations
Create global awareness for Human Rights.
Solution
David Clark partners with President Nelson Mandela, and links HIV/AIDS and Human Rights for the first time by rebranding the disease as a Human Rights crisis, since people around the world die because they cannot afford life-saving drugs. Clark stated that “AIDS is no longer just a disease, it is a human rights issue.” President Mandela agrees, and re-brands the AIDS crisis with this message at a 2002 launch event in Capetown hosted by President Mandela and David Clark, and attended by Oprah Winfrey and Archbishop Tutu.
The first 46664 benefit concert spearheaded by Clark was broadcast worldwide via MTV on December 1, 2003. The event featured performances by Bono and Edge of U2, Beyoncé, Queen, The Eurythmics, The Corrs and Bob Geldof. An event highlight featured Yusuf Islam (aka Cat Stevens) coming out of retirement after 25 years to perform his iconic hit “Wild World” with Peter Gabriel. In addition, Clark had Bono and Joe Strummer write the title song “46664,” which turned out to be the last song Joe wrote before his death. In honor of his contribution, Joe’s wife Luce and daughter Eliza were guests of honor at the 46664 concert when the song was debuted.
Supporters
