Brief – Amnesty International
Create global music initiative to raise funds and awareness for the largest Human Rights organization in the world.
Solution
As the CEO of Dublin based Art for Amnesty, which coordinated the international art and music initiatives of Amnesty International, David Clark asks Yoko Ono for the rights to use John Lennon’s catalogue so a benefit CD (“Instant Karma”) could be created. As a long time supporter of Amnesty, along with her husband, Yoko graciously agrees and bands such as U2, Green Day, R.E.M. Christina Aguilera, Avril Lavigne, Jakob Dylan, Aerosmith, Lenny Kravitz, Black Eyed Peas, Willie Nelson, The Cure, Jack Johnson and Snow Patrol, record new versions of John Lennon’s iconic songs (Warner Bros. Records).
Instant Karma has gone double platinum and raised over $4 million dollars for Amnesty International.
Supporters
