Create a cause brand to raise awareness and funds so people can have clean water.
In 2014 David Clark creates Water Now, a cause brand that will be driven by the DCC Cause Flash social-media platform, raising awareness and funds so people around the world can have access to clean water via the largest charity in the water space, World Vision Water.
Clark partners with UN Water’s World Water Day and with celebrities Pharrell Williams, Alicia Keys, Pitbull, Britney Spears and Fergie, launching a Water Now Cause Flash on March 11, 2015 with an initial social media voice of 523 million people (Twitter, Facebook, Google+ followers). By empowering celebrities and the public to easily join the campaign via the Cause Flash digital platform, the social media reach of the clean water initiative quickly swelled to over 800 million people in just seven days.
When the social media voice was combined with the re-tweets and posts of engaged followers, the overall social media voice of the Water Now campaign topped 1 billion people on UN World Water Day, making it the largest clean water social media campaign in history.
This campaign provided fresh, clean water to children in Ethiopia, Rwanda, Mali, Zambia, and Mozambique through World Vision Water. “We are honored to be the charity of choice for Water Now, to help more children get clean drinking water,” said Dr. Greg Allgood, Vice President of Water at World Vision. “The outpouring of support from the celebrities was truly amazing, and we’re grateful to be a part of an effort with a social media voice of 1 billion people.”
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