P.INK

Screen-Shot-2015-06-02-at-7.41.50-PM (2)THE ASK:

Noel Franus and advertising agency CP+B asked David Clark to help create a cause brand and strategy for a very unique project they were about to undertake. Noel’s sister-in-law, Molly, was diagnosed with breast cancer, and as a survivors she only had two choices post surgery: reconstruction or not.

Noel pointed out there’s a third option most don’t realize: INK

The simple goal was how best to connect breast cancer survivors with tattoo artists who can provide a form of healing that no one else can.

THE SOLUTION:

Realizing the personal and sensitive nature of each woman’s journey from a breast cancer diagnosis to survivor, Clark suggested that the cause brand be named Personal INK (P.INK), which leverages the color of breast cancer ribbons known around the world, while also touching on the very personal experience each woman goes through.

Molly gets her P.INK tattoo

THE COMMUNITY:

The P.INK website that is continually growing on Pinterest is a unique community platform which features images and links which bring the breast cancer and tattoo communities together. It features a curated collection of inspiring mastectomy tattoo ideas and connections to artists with mastectomy tattoo experience.

Pink_splashpageV4[1] (1)Pink_splashpageV4[1]

P.INK INFO/PHOTO GALLERY:

FOR MORE INFO:

Go to P.INK

Supporters

Tattoo Artists

Tattoo Artists

Colby Leanard

Colby Leanard

Nicole Laabs

Nicole Laabs

Camila Rocha

Camila Rocha

Samantha Rae

Samantha Rae

Erin Torola

Erin Torola

Chelsea Louviere

Chelsea Louviere

Sierra Orrick

Sierra Orrick

Virginia Elwood

Virginia Elwood

Matt Kolling

Matt Kolling

Erin Torola

Erin Torola

Rachelle Krischan

Rachelle Krischan

Shane Wallin

Shane Wallin

Amy Black

Amy Black

Meghan Hoogland

Meghan Hoogland

Ben Angelidis

Ben Angelidis

Colby Leanard

Colby Leanard

Friday Jones

Friday Jones