Create awareness for the United Nations World Food Programme (WFP).
David Clark creates the cause brand “Heart of Africa” and enlists Big Kenny of the platinum selling country music duo Big & Rich to write a song of the same name, and to travel to Kenya to promote it in celebration of the first World Cup Soccer tournament held in Africa – all to promote the UN World Food Programme.
To fully understand the importance of the WFP school meals program, Big Kenny rolled up his sleeves and helped feed children at the Mathare Community Outreach School. “We’re gratified that Big Kenny took the time to come to Nairobi to support our work,” said Rose Ogola, WFP Public Information Officer in Kenya. “Hungry children cannot learn effectively. By providing them with nutritious food, they learn better and have a fighting chance to break the circle of poverty. We’re grateful that Big Kenny helped raise awareness for our school meals programs which assist the most vulnerable among us: our children.”
Big Kenny sang “Heart Of Africa” on July 11th – right before the World Cup Final, at a benefit concert for the UN World Food Programme staged at the world-famous Karen Blixen Coffee Garden in Kenya. “Big Kenny was an excellent choice to write this song and perform as he is regarded as a true humanitarian, as his previous work in the Sudan and Uganda bear testament. His songs are uplifting, which is certainly what we needed for the occasion of Africa staging its first World Cup,” said Dr. Bonnie Dunbar, owner of the Karen Blixen Coffee Garden of “Out Of Africa” fame.
“Big Kenny was an inspired choice to write ‘Heart Of Africa,'” said event Creator and Executive Producer David Clark. “He is probably the only American Country Music Star who actively promotes causes in Africa; his recent work in Sudan to help build the Kunyuk Girls School and support for the Children’s choir from Uganda are proof enough. This song Big Kenny has created is a true anthem that all Africans can be proud of.”