CAUSE FLASH
To help promote The Flash Flood For Good Global Initiative, a celebrity-driven Cause Flash was launched from the stage of the Clinton Global Initiative to help raise awareness and funds for children in Rwanda, Ethiopia and Myanmar so they could receive clean water.
The social media campaign consisted of the aggregated “Social Media Voices” (Twitter, Facebook, Instagram followers) of prominent individuals and organizations with specific messages relating to Flash Flood For Good that instantly reached the social media feeds of a massive global audience of hundreds of millions of followers and fans.