NEW YORK, NY (November 11, 2015) – Above & Beyond announced the creation of a new line of ski apparel that honors the iconic 10th Mountain Division past and present, while raising funds for programs supporting injured service members and veterans via the Bob Woodruff Foundation.
The ski gear was unveiled on the red carpet at the 9th Annual Stand Up For Heroes benefit concert at the Theater at Madison Square Garden which featured Seth Meyers, John Oliver, Ray Romano, Bruce Springsteen, Jon Stewart and more. The sold-out show raised more than $6.1 million in support of post-9/11 injured service members, veterans, and their families through the Bob Woodruff Foundation.
“We are proud to help launch this unique line of ski apparel that honors the service and sacrifice of the brave soldiers of the iconic 10th Mountain Division.” said Anne Marie Dougherty, Executive Director of the Bob Woodruff Foundation “With every purchase of this authentic ski gear, the public will have the opportunity to create positive returns for those veterans returning to their communities.”
“I’m proud to work with the Bob Woodruff Foundation and the US Army to honor the 10th Mountain Division by helping us launch this ski collection,” said David Clark, Above & Beyond founder “It’s very encouraging to see the ski industry, which was largely founded by returning soldiers of the 10th Mountain Division, respond to an authentic line of ski and snowboard gear that gives back to the very people it seeks to honor.”
The Bob Woodruff Foundation creates long-lasting, positive outcomes for our nation’s injured veterans, service members and their families, by finding, funding and shaping initiatives that enrich the lives of these heroes.
The Bob Woodruff Foundation:
The Bob Woodruff Foundation (BWF) is the nonprofit organization dedicated to ensuring injured service members and their families are thriving long after they return home. A national organization with grassroots reach, the Bob Woodruff Foundation complements the work of the federal government – diligently navigating the maze of more than 46,000 nonprofits providing services to veterans – finds, funds and shapes innovative programs, and holds them accountable for results. To date, BWF has invested nearly $30 million in public education and solutions, reaching more than 2 million service members, support personnel, veterans and their families. The Bob Woodruff Foundation was co-founded in 2006 by award-winning anchor Bob Woodruff and his family, whose own experiences inspired them to help make sure the nation’s heroes have access to the high level of support and resources they deserve, for as long as they need it. For more information about the Bob Woodruff Foundation, please visit the BWF website, like the BWF Facebook page, and follow the BWF on Twitter, @Stand4Heroes.
Above & Beyond:
Created by David Clark, the Above & Beyond brand was created to honor the service and sacrifice of the famed 10th Mountain Division, while raising funds and awareness to support Wounded Warriors from all branches of the military. A key initiative of Above & Beyond is to create and sell authentic ski gear that pays tribute to the rich history of the 10th Mountain Division in WWII, in addition to supporting the men and women who serve in the 10th Mountain Division today. Through a unique collaboration with the Bob Woodruff Foundation and the United States Army, a portion of all sales proceeds will be donated to injured service men and women so they receive the care they so richly deserve. In addition to the ski gear, Above & Beyond will also introduce a new extreme winter sport, the Above & Beyond Winter Challenge, which combines cross-country skiing, snowshoeing and downhill skiing, all of which where used to train the original 10th Mountain soldiers for combat in WWII.
10th Mountain Division:
This unique organization within the United States Army came into being on July 13, 1943, at Camp Hale, Colorado. The 10th Mountain Division training at the 9,200-foot high camp honed the skills of its soldiers to fight and survive under the most brutal winter mountain conditions. Recruits learned to ski with packs and rifles, walking up every run then skiing down. Its 12,000 men included Olympians, ski teachers, Russo-Finnish war veterans, rock climbers nd future entrepreneurs. The 10th Mountain Division landed in Naples, Italy at the end of 1944 and headed for the Apennine mountains to engage the enemy. When the 10th reached the Brenner Pass in May, it had chased the enemy faster and farther than any division in World War II. The price: 30 percent casualties, the war’s highest for a military division. The men of the 10th had earned more medals than any U.S. Division.
The 10th Mountain Division was reactivated in 1985, and since then it has been the most deployed division in the United States Army, with soldiers currently serving in Afghanistan. Following WWII, soldiers of the 10th Mountain Division had a substantial effect in developing the modern day ski industry as over 2,000 of them returned to lay out ski hills, designed ski lifts, became ski coaches, racers, instructors, patrollers, shop owners, and filmmakers. They wrote and published ski magazines, opened ski schools, improved ski equipment, and at least 60 ski resorts were actually founded by soldiers of the 10th Mountain Division.