Founded by David Clark, David Clark Cause (DCC) is a global leader in creating cause-related brands and initiatives that both inspire and endure. For over two decades Clark has leveraged the iconic stature and cultural currency of world-renowned individuals and organizations to build successful cause brands that have raised millions of dollars and unprecedented awareness for some of the greatest causes of our time.
Clark has a proven track record of working with leading professinals around the world to create unique cause brands that break through the clutter to engage world leaders, dignitaries, celebrities, governments, corporations, charities, and the public at large. Recognized for the quality of his original ideas, Clark is renowned for creating major values-driven events and intellectual property that elevate the human condition.
What is a Cause Brand?
In 1997 Clark coined the term “cause brand” which is a consumer facing brand whose ethos and purpose is to promote a specific cause or issue. When a cause brand is launched – a unique marketplace is created that attracts like-minded organizations, brands, charities, celebrities and the public. These marketplaces are designed to inspire and engage people and organizations that support the basic value propositon the cause brand represents – so it grows in value as it addresses a social issue.
- President Bill Clinton introduces David Clark and his social media platform to world leaders assembled at the Clinton Global Initiative, and announced Clark’s pledge to promote clean water with a social media voice over 200 million people. Clark delivered 547 million.
- Created the Water Now cause flash that was the largest clean water social media campaign in history, with a social media voice that topped 1 Billion.
- Rebranded AIDS with/for President Nelson Mandela (“AIDS is no longer just a disease, it is a human rights issue”).
- Co-hosted benefit gala with President Nelson Mandela at the Kirstenbosch Gardens in Cape Town where President Mandela displayed the Universal Human Rights logo created by Clark, and announced the rebranding of AIDS in front of media and guests that included Archbishop Desmond Tutu and Oprah Winfrey.
- Requested that Yusuf Islam (aka Cat Stevens) come out of a 25 year retirement to perform at the Mandela 46664 benefit concert in South Africa – which he did.
- Invited Joe Strummer of The Clash to write the lyrics to the song 46664 Long Walk to Freedom, which proved to be the last he would write.
- Created and produced the Anne Frank’s 75th Birthday Tribute after securing Anne’s only living family member Buddy Elias as host, and Miep Gies, the remarkable woman who hid Anne and her family for over two years as the event Chairwoman.
- Represented Mayor Akiba of Hiroshima on the 60th Anniversary of the atomic bombing of his city by staging an art auction with Christie’s, and secured Yoko Ono to speak in the General Assembly of the UN on his behalf.
- Creating the Above & Beyond Citizen Honors for the Congressional Medal of Honor Society, which the media dubbed “The Most Prestigious Civilian Award in America.”
- Initiated the creation of National Medal of Honor Day on March 25th, the date in 1863 when the first Medal of Honor was presented. The Concurrent Resolution to establish this annual US observance was unanimously passed by the 110th Congress.
- Worked with Muhammad Ali to create the branding, logo and messaging around Mr. Ali’s first book HEALING: A Journal of Tolerance & Understanding.
DCC Launches Cause Flash
Cause Flash is a unique digital platform that connects and aggregates social media advocates and followers to raise awareness and funds for important causes and campaigns. By connecting and amplifying followers and fans, Cause Flash instantly launches focused appeals to address some of the greatest issues of the day.
David Clark – President and CEO
A life long entrepreneur specializing in marketing and branding, David Clark has focused solely on creating cause brands for over twenty years. Noted for the quality of his groundbreaking ideas, Clark has a long history of success combining historic events, iconic people and pop culture – to create inspiring cause brands.
Clark began his philanthropic career in the mid 1990’s in New York City when he founded and served as CEO of EPOP (“Education Powers Our Planet), the precursor to DCC. In 2003, he relocated to Dublin Ireland for a year, where as CEO of Amnesty International’s Art for Amnesty he created and managed all global art and music initiatives for the Nobel Peace Prize winning organization. Following his stint in Dublin, Clark founded David Clark Cause.
Clark has been a featured speaker at global forums such as The Clinton Global Initiative in New York, The Cannes International Festival of Creativity in Cannes France, regional events such as Startup Phenomenon in Boulder and The Clinton Global Initiative University in Phoenix, along with Universities such as Trinity College Dublin and New York University in NYC, sharing his expertise in creating unique cause brands and platforms.
David Clark’s lifelong passion and commitment to supporting philanthropic causes was inspired by his Great (x5) Grandfather, Abraham Clark, who signed the Declaration of Independence and was one of the few Representatives who would not ratify the United States Constitution until a Bill of Rights was added.
David Rose – Partner
David Rose has been working as a portrait photographer, specializing in personality portraits, since 1990. His photos have appeared in magazines that include Vanity Fair, The New York Times Sunday Magazine, Vogue, Esquire, National Geographic, Paris Match, Entertainment Weekly and Movieline. He has shot advertising and promotional assignments for numerous entertainment and media networks, including Sony Pictures, Columbia Pictures, Warner Brothers Pictures, NBC and ABC Television.
Some highlights of David’s career include traveling to Nelson Mandela’s home in South Africa to shoot the official portrait for Mandela’s “46664” concert promotion, and ten years as Bruce Springsteen’s personal photographer. During this time, he photographed two Springsteen album covers, concert tour promotion material and numerous personal shoots with Bruce’s family and friends. He has also photographed such famous personalities as Jack Nicholson, Harrison Ford, Clint Eastwood, Johnny Depp, Nicole Kidman, Colin Farrell, Jim Carrey, Willie Nelson, Kate Winslet, Kevin Spacey, Owen Wilson, Billy Bob Thornton, Kevin Bacon, Lisa Marie Presley, and Ethan Hawke.
Barbary Brunner – Creative Board
Barbary Brunner has spent her career building, managing and coaching high-functioning marketing and product teams for global brands including Experian, Yahoo!, Microsoft and others. For 20 years, she has been a business leader driving strategy, marketing, product development and partnership alliances in a variety of executive roles.
As a Experian Senior Vice President and Chief Marketing Officer of their global PriceGrabber business, Barbary led the team in building out and optimizing performance marketing and revamping the Company’s media presence. She drove the revitalization of the Brand through a major modernization of the user experience and site design, social media and other engagement channels, and business intelligence restructuring as well as developing and setting key performance indicators and goals for the business.
As Vice President for Marketing and Strategy for Yahoo!’s $1.2B Media Division, Barbary engineered a complete overhaul of the Marketing organization and the creation of a strategic product marketing team, significantly increasing revenues, employee retention and elevating the marketing organization to a more prominent, respected and effective role in the overall business.
With both a business and technology background, Barbary has also held a variety of strategic and operational roles including Director of Global Planning, channels and platform for Microsoft’s MSN division and Executive Producer for Sierra Online’s Home Productivity division, which grew from 3 products to 11 with a $70M P&L under her product leadership. In her most recent corporate role, she was Chief Digital Products Office and Head of Marketing and Product Innovations for MediaNews Group, the US’s second largest newspaper company.
Currently, Barbary works as Chief Digital Consultant to David Clark Cause and maintains an active strategy practice working with early-mid stage companies as well as the Founder Institute’s global accelerator program.
Gerry Byrne – Creative Board
Gerry Byrne is PMC’s Vice Chairman, guiding business initiatives across PMC’s entire portfolio of media brands.
Gerry’s decades of accomplishments as a media executive, entrepreneur and community leader are highlighted by a longtime run as publisher of Variety, where he dramatically transformed that business into a powerful, diversified, global media brand. In addition, he was the first publisher of both Electronic Media and Crain’s New York Business. Gerry also led a division of Nielsen that included The Hollywood Reporter, Billboard, and ADWeek.
A staunch believer in “participation”, Gerry is on the boards of numerous not-for-profits including Fisher House, The Intrepid Museum, VeteransAdvantage, The Veteran’s Healing Initiative, The Bob Woodruff Foundation, The Fisher Center for Alzheimer’s Research, The Creative Coalition, The Reisenbach Foundation (Chairman), The Armory Foundation and The New York City Police Museum. Gerry was awarded the “Salah M. Hassanein Humanitarian Award”, New York’s Elaine Kaufman Cultural Center’s 2002 Distinguished Service Award and the NYPD Marine Corps Association 2002 “Semper Fi” Award for his work in the community. In June 2009, NYC Mayor Michael Bloomberg presented Gerry with the “Made in New York” Award for his support of the Gotham’s entertainment and media industries.
A 1966 graduate of Fordham College, Gerry served as a Marine Officer in Vietnam in 1968/69 and was awarded the Navy Achievement Medal with Combat V.
Tom Flanagan – Creative Board
As an EVP for Leo Burnett, Tom helped launch the company’s NYC office in 2011. He then led Leo Burnett’s entertainment industry related efforts. As a marketer, Tom has extensive experience in the sports, music and film industries and often works with many of the world’s leading brands, celebrities, athletes and entertainers.
In music, he works with global recording artists, promoters, venues, and record labels. Tom has also partnered with brands and recording artists to create numerous multi-city tours, launch independent labels, and provide personal management services. He has also worked with China’s film and TV industry, as well as with other global creators and distributors of entertainment.
Tom’s sports related experience began when he served as a team manager for Villanova University’s National Championship Men’s Basketball Team. Since that time he has developed endorsement deals for NFL, NBA and other professional athletes, including those that excel in his preferred sports of skateboarding and surfing.
A strong believer in the power of bringing together diverse people that share common beliefs, experiences, and passions, Tom often works with the members of a “selective collective” called Wicked Smart Productions. The company’s business model is based on the premise that sometimes the best talent remains independent from industry leading enterprises. In this manner, Wicked Smart has become a beacon for an eclectic group of creative talent. Its offshoot Wicked Smart Music helps music supervisors and music buyers discover and place music from both new and renown recording artists.
Tom’s co-workers have helped him win numerous industry awards including a Cannes Gold Lion, Gold Clio, Best Of Show at One Show, etc. More importantly, in addition to DCC, he is a board member for the Love Hope Strength Foundation
Maurice Linnane – Creative Board
Maurice Linnane has been working in film and television for over two decades. His debut as a director saw him at the helm of an MTV Rocumentary on U2, back at the beginning of the band’s “Zoo TV” world tour. Maurice spent two years on the road with U2, ending up as the Artistic Director of their media-intensive escapade. As a result, Maurice became a frequent collaborator with Ireland’s most famous musical export as well as many other Irish artists of note.
Internationally, he has directed work for such as The Rolling Stones, Neil Young, The Foo Fighters, Garth Brooks, Reba McEntire and Nora Jones. The project for Garth involved following him around the world for over a year as he performed outside of America for the very first time. The resulting program was a huge success when aired in America on NBC. He has also produced music specials for PBS – “Celtic Celebration‚” a documentary on U2 called “A Year in Pop” for ABC. In November 2002, he completed the set of American Networks with the CBS broadcast of “U2 Live from Slane.”
Other career highlights include producing and directing “Everywhere But Home,” the platinum selling live DVD for the Grammy winning Foo Fighters. Maurice continues to produce the Rock n’ Roll Hall Of Fame’s induction movie annually, and shot the first-ever performance of Beach Boy Brian Wilson’s opus‚”Smile,” in London’s Festival Hall.
Michael Page – Creative Board
Specializing in Full-Concept Branding and Production/Event Design, Michael Page founded his Los Angeles-based firm, Trike Communications, in 1999. After having been well established in the entertainment branding world for ten years prior, his award-winning design and art direction is renowned in the Creative Branding world.
Michael’s ability to execute art using a wide range of visual mediums has powerfully translated to stage design, packaging, web, retail, and countless commercial applications. The spectrum of experience and cutting-edge innovation he brings to the branding process provides unique design solutions for a diverse audience.
His signature style is both immersive and affecting, and has allowed him to work side by side with industry greats on projects ranging from packaging for Quincy Jones and Rod Stewart to stage design for Carrie Underwood, The Country Music Awards and The Jonas Brothers. Clients have included Disney, Warner Records, Virgin, Universal, the Grammy Foundation, and Fender, as well as numerous other indy and major record labels. Corporate and Non-Profit groups such as Junior Achievement of America, Film Aid International, and City of Hope round out the client list. Noteworthy projects include the Quincy Jones promotional campaign and Production Design for the Emmy Award-Winning PBS Special “Benise, Nights of Fire.”
Michael’s work has earned him Corporate Design Annual awards for the Rock-n-Roll Hall of Fame merchandising logo and the 40th annual Grammy telecast logo. His shows and packaging have been recognized in leading industry publications HOW magazine and Communication Arts, as well as by the Independent Music Awards, The Grammy Foundation and The Emmy Foundation.
Jeremy Pearce – Creative Board
Jeremy Pearce is an attorney with over 25 years’ experience in the music business.
After two years as a business affairs manager with a UK independent record label, he joined CBS Records International, first as Director of Business affairs for Europe, and later as VP CBS Songs International, based in Paris.
Jeremy left to join Miles Copeland, working as a manager with his stable of artists which included The Police, and as managing director of his record label and music publishing company. He next joined Sony Music in London, where he founded its Licensed Repertoire Division to develop relationships with independent labels. While at LRD he signed among others, two of the most important UK rock acts to emerge in the “Britpop” era: Suede and Oasis.
In 1996, Jeremy left Sony to set up V2 Records for Sir Richard Branson and served as its Global CEO until 2002. In this capacity he was responsible for establishing V2′s network of international affiliates and the signing and development of acts such as Stereophonics, Moby, Tom Jones, Underworld and Mercury Rev.
Since leaving V2, Jeremy has acted as an artist manager, music publisher and legal consultant, with clients who including Amanda Ghost, internationally successful songwriter and now President, Epic Records, USA;, Boy George; and Scott McFarnon, artist and writer of “Red,” a big hit for Daniel Merriweather in 2009.
Jeremy initiated the creation of the largest selling charity single in history, “Candle in the Wind 1997.” When Princes Diana was killed, he proposed a remake of the iconic song to Sir Elton John, Bernie Taupin and Richard Branson. To date, the song has sold more than 37 million copies worldwide.
Rob Vogel – Creative Board
Rob Vogel is the founding principal of J5 Partners, a sports and entertainment business solutions firm. With over 22 years of high level sports and entertainment marketing experience, Rob is able to leverage his expertise, insights and network of solution providers to drive business to clients through high impact partnerships, state-of-the-art sponsorships and marquee brand initiatives.
Rob brings a wealth of relationships and valuable experience to his clientele which include being a key advisor on over $10B worth of sponsorship proposals and agreements. He was instrumental in the development and completion of 12 professional sports naming rights agreements including the O2, CenturyLink Field, Oracle Arena and Honda Center.
Rob has worked with some of the largest brands in their respective industries such as JPMorgan Chase, Heineken, US Bank, IBM, DIRECTV, Universal Studios, AEG and a host of “blue chip” sports properties including: the NFL, NBA, NHL, Seattle Seahawks, Pittsburgh Penguins, Atlanta Falcons, Big 12 Conference, Ohio State University and the University of Texas.